Strategies for Human-
Centric Cultural Change
Every transformation begins with people.
WHO WE ARE
We are a consultancy specializing in cultural change
Our multidisciplinary team includes behavioral scientists, cultural scientists, foresight specialists, psychologists, and economists.
We translate human-centric insights into meaningful brand actions. We leverage opportunities that emerge from cultural shifts to drive brand growth and corporate evolution, shaping a preferable future.
Our multidisciplinary team includes behavioral scientists, cultural scientists, foresight specialists, psychologists, and economists.
We translate human-centric insights into meaningful brand actions. We leverage opportunities that emerge from cultural shifts to drive brand growth and corporate evolution, shaping a preferable future.
Behavioral Science
What activates people?
Applied Semiotics
What creates resonance?
Cultural Foresights
What comes next?
IN THE SPOTLIGHT
Explore our products, studies & current projects
We need either a 'cold' transformation – a forced behavioural change through punishments and rules – or strong, positive narratives for a 'warm' social transformation.
OUR VISION
The future is regenerative
We understand regeneration as a holistic, vibrant, and sustainable relationship with ourselves, others, and the environment. Therefore, we delve into our everyday consumption habits and explore how we, as individuals and as a society, can bring about a change towards regenerative consumption behavior.
Together with our future partners, we aim to understand current barriers to action in cultural hackathons and learn how to overcome them for a preferable future.
OUR PRODUCTS
Brands with a future create ...
Narratives
Find purposeful narratives that are relevant for people and society and distinct from competition.
Translate the brand & codes in a culture-appropriate way to the different markets and subcultures.
Refine and sharpen codes & message hierarchies to trigger recognition and choices up to the moment of purchase.
Engagement
Find the impact initiatives that give your brands value proposition sustainability and credibility.
Find the triggers for consumer choices, even promote behavioral change along the customer journey.
Define and refine your brand engagement & interaction culture with customers and employees.
Opportunities
Sketch future scenarios to predict risks and opportunities in a fast changing market context.
Find emergent customer needs and opportunities in and beyond the category for innovation.
Define the innovation strategy and the opportunity areas linking to your brand portfolio architecture and growth target customers.
WHO WE WORK WITH
Clients & partners
„Thanks to STURMundDRANG for facilitating a great co-creation session on the future of the hairdresser industry. A success story for trend research.“
SUSANNE STAHL
Associate Director Market Research at
KAO Germany GmbH
„Much more has been accomplished through the Innovation Factory than I would ever have dreamed. It was a step towards a stronger innovation culture at Welthungerhilfe. And we came up with two ideas with surprising game-changing potential in the fight against hunger – which I’m really excited about. We wouldn’t have achieved all that without STURMundDRANG.“
TILL WAHNBAECK
Welthungerhilfe CEO
GERMAN
„Understanding a trend as a cultural need of the future and combing it from different perspectives was particularly important to us. This study enables us to flexibly interweave our storytelling and the design worlds.“
JESSICA SCHLOSSER
Head of Regional Marketing EMEA B&W
OUR BACKGROUND
The people behind the spark
ONGOING KEY PROJECTS
Multiclient studies
PROTOPIA LAB
The future feels like ...
247
Mitarbeiter/innen
5
Kernteams
326
Partner weltweit
200 Mio. €
Kapital
The Digital Protopia Lab is a platform exploring desirable futures through three key pillars: Re:Generate, Collaboration, and Health. It features texts, inspirations, and interviews with pioneers who spark new ideas and make future possibilities tangible.
By showcasing first steps toward a better tomorrow, the lab ignites curiosity and motivates us to shape a world worth striving for.
