HUMAN INNOVATION FOR FUTURE CULTURES We aim to shape consumer culture and reinvent businesses for the better. With a brighter future for humans and businesses in mind, we take every opportunity to carry out meaningful innovation.PracticesHow does STURM und DRANG work?We innovate and transform cultureProjectsWhat do we do for our clients?We explore cultural trends and phenomena and generate human-centric insights. These act as a building block of future branding experiences, which we create and develop in close collaboration with our clients.PeopleWho is STURM und DRANG?We are a collaborative network of strategists, experts and lead usersInnovation InsightsMobility Culture5 Ideas for the Car of the FutureIt won’t be long until cars are driving themselves. But what happens to the enjoyable driving experience—the steering, shifting and cruising that give a feeling of being in control of one’s life? Conducting research on Instagram into what driving enjoyment means today, Visual Culture scientist Simon Bieling has developed five predictions about what the future of the car will look like.Sign of the TimesA Ghastly PackGraphic and gruesome images on cigarette packs remind smokers of their habit’s consequences. Now several countries introduced unbranded packaging in a slime-evoking greenish brown. Anyone still enjoying their smokes? We take a look at “the world’s ugliest imagery”—and at the strategies smokers have developed to deal with it.Community5 Questions for Ted SelkerIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from around the globe. Today computer scientist and expert for “considerate technology” Ted Selker takes us on a futuristic bicycle ride, discusses why Nintendo missed its chance to become the most important commercial entity in the world and hopes never to be waiting in line again.Getty Images x SuDVisual Trend: UnfilteredOut of the studio and onto the streets: The visual trend “Unfiltered” uses photojournalism’s raw aesthetics to frame and narrate stories.Work CultureWhere Are the Women in Startup Culture?How can it be that so few women work in startups, let alone lead them? Is this youthful and supposedly progressive and disruptive work culture shaped by patriarchal cronyism? Franziska Müller von der Ahé and Ida Tin talk about becoming entrepreneurs, balancing work with family life and why many women find it difficult to make it in the start-up scene.Inside SuDNewsBehind the STURM und DRANG curtain: Talks, press clippings, insights into our day-to-day work and the topics that occupy our minds.CasesNestlé Deutschland AGHow is digitalization affecting businesses in the food industry? At Nestlé Digital Inspiration Days, the company's employees learned first-hand about the opportunities the digital transformation will create for their company.Sign of the TimesTender is the NightWhat does sleep smell like? Startup mattress firm muun has added a fragrance collection to its product range: "Mutabi". Stefanie Roenneke researched the product, listening carefully to the whispered pillow talk of packaging design and brand communication.SuD MagazineFuture CultureIn reports, photo stories, interviews, semiotic and cultural analyses we feature the trends and phenomena of today and tomorrow.