HUMAN INNOVATION FOR FUTURE CULTURES We aim to shape consumer culture and reinvent businesses for the better. With a brighter future for humans and businesses in mind, we take every opportunity to carry out meaningful innovation.PracticesHow does STURM und DRANG work?We innovate and transform cultureProjectsWhat do we do for our clients?We explore cultural trends and phenomena and generate human-centric insights. These act as a building block of future branding experiences, which we create and develop in close collaboration with our clients.PeopleWho is STURM und DRANG?We are a collaborative network of strategists, experts and lead usersInnovation InsightsFood Culture5 Down Under Food Trends that Might Soon Hit EuropeAustralia has neither a restaurant awarded with a Michelin star nor has it left any significant footprint on the culinary landscape. But recently, Australia has become a place where innovative and interesting gastro trends evolve. Healthy fast food, super exotic regional cuisine and multisensory experiences are some of the promising concepts that might get big in Europe.Getty Images x SuDVisual Trend: Gritty Woman“Gritty Woman” presents women of action. These ladies will not be judged by their looks: They oppose aesthetic norms and challenge the patriarchal gaze, focussing the camera with confidence and grit.Sign of the TimesReading for Busy PeopleQuick reads are a surging market. Even tradition-steeped publisher Reclam sees this as a sturdy trend. Its series of 100-page books covers subjects ranging from superheroes and Twin Peaks to John F. Kennedy, Jane Austen, Ötzi the Iceman and human rights. Is this series a marker of how reading habits have changed?Blinkist x SuDHomo Deus by Yuval Noah HarariIn his bestseller “Homo Deus”, Israeli historian Yuval Noah Harari examines the future of digitalization and artificial intelligence. Will science and technology eventually make humans subservient to computer algorithms and cause the fall of humankind?TrendletterPrepping for a Fight – Beauty & Aesthetics 2017In our curated trendletter, STURM und DRANG beauty experts unveil how the fashion industry takes a stand in an age of crisis and how we are toughening up aesthetically.Inside SuDNewsBehind the STURM und DRANG curtain: Talks, press clippings, insights into our day-to-day work and the topics that occupy our minds.CasesNestlé Deutschland AGHow is digitalization affecting businesses in the food industry? At Nestlé Digital Inspiration Days, the company's employees learned first-hand about the opportunities the digital transformation will create for their company.Mobility Culture5 Ideas for the Car of the FutureIt won’t be long until cars are driving themselves. But what happens to the enjoyable driving experience—the steering, shifting and cruising that give a feeling of being in control of one’s life? Conducting research on Instagram into what driving enjoyment means today, Visual Culture scientist Simon Bieling has developed five predictions about what the future of the car will look like.SuD MagazineFuture CultureIn reports, photo stories, interviews, semiotic and cultural analyses we feature the trends and phenomena of today and tomorrow.