HUMAN INNOVATION FOR FUTURE CULTURES We aim to shape consumer culture and reinvent businesses for the better. With a brighter future for humans and businesses in mind, we take every opportunity to carry out meaningful innovation.PracticesHow does STURM und DRANG work?We innovate and transform cultureProjectsWhat do we do for our clients?We explore cultural trends and phenomena and generate human-centric insights. These act as a building block of future branding experiences, which we create and develop in close collaboration with our clients.PeopleWho is STURM und DRANG?We are a collaborative network of strategists, experts and lead usersInnovation InsightsFood Culture“Algae Could Feed Earth Sustainably”Food startup and artist collective Nonfood just launched the prototype of a new kind of nutrition bar: it’s dark green with a “raw, leafy flavor, floral, citrus, nutty and toasted nuances”. Its primary ingredient is algae. By redefining what’s food and what’s not, Nonfood tries to start a sustainable food revolution—and a debate around the aesthetic experience of food.Visual CultureNext-generation Winter TourismWinter tourism has been in crisis for years: Snowfalls are decreasing and fewer young enthusiasts hit the slopes as more exotic destinations beckon. The boost afforded by the Olympics Games in Pyeongchang, South Korea will yield no lasting change. New ideas are urgently needed. We have found some on Instagram, and looking at developments across the Atlantic.TrendletterSustainability Comes of Age – Energy & Ecology 2018Urban designers rainproof their cities, tech companies construct modern ecotopias and a Dutch design student strips cleaners of 80% of their material: In his Energy & Ecology Trendletter, Innovation Strategist Hans Rusinek showcases the most innovative phenomena of a new, matured concept of sustainability.Work CultureStartups: The Revolutionaries of our Time?Talented young individuals who used to gravitate toward Wall Street are today found gathered in improvised offices with stacked-up bamboo cups. On the last leg of our research expedition through Berlin’s startup jungle, Hans Rusinek observed surprising parallels between the entrepreneurial scene and Germany’s countercultural movement of 1968.Food Culture5 Down Under Food Trends that Might Soon Hit EuropeAustralia has neither a restaurant awarded with a Michelin star nor has it left any significant footprint on the culinary landscape. But recently, Australia has become a place where innovative and interesting gastro trends evolve. Healthy fast food, super exotic regional cuisine and multisensory experiences are some of the promising concepts that might get big in Europe.Inside SuDNewsBehind the STURM und DRANG curtain: Talks, press clippings, insights into our day-to-day work and the topics that occupy our minds.CasesWelthungerhilfeHow is it possible for an aid organization to develop new ideas and business models for fighting hunger within a single week? Simultaneously creating a new culture of innovation?Getty Images x SuDVisual Trend: Gritty Woman“Gritty Woman” presents women of action. These ladies will not be judged by their looks: They oppose aesthetic norms and challenge the patriarchal gaze, focussing the camera with confidence and grit.SuD MagazineFuture CultureIn reports, photo stories, interviews, semiotic and cultural analyses we feature the trends and phenomena of today and tomorrow.