We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.Our ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreOur Innovation InsightsThe STURM und DRANG Consumer Culture Study magazine, a digest of the phenomena, codes and concepts creating the markets of tomorrow. Explore our DigestOur TeamTake a look behind the scenes of STURM und DRANG and get to know people who help grow your brands and markets with curiosity, enthusiasm and experience. Get to know usLatest StoriesOffice Spaces of DesireWe think a lot about the future of work, but what about the workplace of the future? For the first issue of our series on startup culture we visited various work temples: offices, incubators, hubs and coworking spaces.Paper Is Dead. Long Live PaperIn spite of the prophecies predicting the demise of paper, Kindle and the internet have not killed the material. Our image gallery presents new and original takes on paper in fashion, architecture, perfume – and the paper industry itself.Brands on the Social Media StageWhat are the implications for consumer society that more people than ever before now have a camera constantly at the ready? Our author Simon Bieling takes a look at the Landliebe brand to show how success depends on effective imagery.5 Questions for… Angela OguntalaIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world. Today futurist Angela Oguntala imagines a future that is slower and that we can help shape as we like.5 Questions for Emily LearyIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world. Today parenting blogger Emily Leary talks about shaping and navigating the new digital world, her technological obsessions and fears.Beloved ThingWhen was the last time you touched another human being? And when was the last time you held your smartphone in your hand? In the virtual age, touch is becoming increasingly important as a way of relating to and understanding the world. In part 1 of our new series "Relationship Stories from the Post-Digital World", things are acquiring a body language of their own.5 Questions for … Filmmaker Cyril DionIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world. Today French director Cyril Dion shares his hopes for a better tomorrow, despite uncertain times.Series: 5 Questions for… Arthur Woods – Who Contemplates the Future of WorkIn our new interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world who collaborate with STURM und DRANG. For our kick-off we proudly present Arthur Woods, entrepreneur, speaker and writer on the future of work who has contributed great insights and ideas to our expert think tank on empowerment and future learning in the workplace.Beauty 3.0: The Future of BeautySocietal ideals of beauty change continuously, but are undergoing a major shift right now. In what ways will the meaning of 'beauty' change by the year 2020? What kinds of people will we find attractive in an age of limitless self-design?