We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.Our ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreOur Innovation InsightsThe STURM und DRANG Consumer Culture Study magazine, a digest of the phenomena, codes and concepts creating the markets of tomorrow. Explore our DigestOur TeamTake a look behind the scenes of STURM und DRANG and get to know people who help grow your brands and markets with curiosity, enthusiasm and experience. Get to know usLatest Stories5 Questions for Emily LearyA Digital MindCommunityFood & BeverageHome & LivingMedia & CommunicationsIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world. Today parenting blogger Emily Leary talks about shaping and navigating the new digital world, her technological obsessions and fears.Beloved ThingA Digital MindCommittedMedia & CommunicationsWhen was the last time you touched another human being? And when was the last time you held your smartphone in your hand? In the virtual age, touch is becoming increasingly important as a way of relating to and understanding the world. In part 1 of our new series "Relationship Stories from the Post-Digital World", things are acquiring a body language of their own.5 Questions for … Filmmaker Cyril DionCommunityEnergy & EcologyFood & BeverageMedia & CommunicationsMobility & Third SpacesRetail & CommerceIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world. Today French director Cyril Dion shares his hopes for a better tomorrow, despite uncertain times.Series: 5 Questions for… Arthur Woods – Who Contemplates the Future of WorkBody & HealthCommunityNew WorkIn our new interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from all over the world who collaborate with STURM und DRANG. For our kick-off we proudly present Arthur Woods, entrepreneur, speaker and writer on the future of work who has contributed great insights and ideas to our expert think tank on empowerment and future learning in the workplace.Beauty 3.0: The Future of BeautyBeauty & AestheticsBody & HealthSocietal ideals of beauty change continuously, but are undergoing a major shift right now. In what ways will the meaning of 'beauty' change by the year 2020? What kinds of people will we find attractive in an age of limitless self-design?A Night in the Trees – Wilderness Is the New Green Living TrendHome & LivingImmersionMobility & Third SpacesTree houses are probably one of the most primal forms of human living – and all the rage on Airbnb. What is drawing people into the treetops? STURM und DRANG author Elin Goethe travelled to Vancouver Island where camping and science fiction go hand in hand at the ”Tree Sphere Resort“.Relationships in the 21st Century Part II: The Employer of TomorrowBody & HealthCommittedMedia & CommunicationsNew WorkThe working world is becoming more complex, more volatile, and shorter-lived. In the past it was mainly workers who were affected by upheavals, but now human resources departments are increasingly being tasked with coming up with innovative responses. For relationship ties with employers are fundamentally changing. Our 'Relationship Architect' is a system for designing the employee retention modelA Scent for Farmers – Interview with Perfume Expert Dr. Bodo Kubartz on Multisensory DesignBeauty & AestheticsEnergy & EcologyLuxury & IndulgenceRetail & CommerceChemical producer BASF surprised German farmers with a rather unusual Christmas present: Its “exclusive fragrance for men Eau de BASF“ advertises a manure stabilizer. Perfume expert Dr. Bodo Kubartz explains the marketing campaign and gives us some insights into multisensory design.The New Digital VolunteerA Digital MindMedia & CommunicationsMobility & Third SpacesMicrovolunteering apps allow us to do good with an easy click of a button. It’s safe, efficient, noncommittal. But in the wake of the current refugee crisis, Germany experienced a surge of real, old-school, hands-on volunteering – philantropy with an audience via the social networks.