We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreMagazineThe STURM und DRANG magazine is a digest of the phenomena, codes and concepts creating the markets of tomorrow. ExploreTeamTake a look behind the scenes of STURM und DRANG and get to know the people who help grow your brands and markets with curiosity, enthusiasm and experience. Meet STURM und DRANGSign of the TimesBucolic Past in a BagBread mixtures offer the promise of perfect, homemade bread – even to those of us who have no clue about the magic interplay of flour, yeast, air and water. Author Max Leefe takes a look at the packages displayed in supermarket baking shelves. Are we nostalgic for a simpler life?Community5 Questions for Ted SelkerIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from around the globe. Today computer scientist and expert for “considerate technology” Ted Selker takes us on a futuristic bicycle ride, discusses why Nintendo missed its chance to become the most important commercial entity in the world and hopes never to be waiting in line again.A Digital MindPaper Is Dead. Long Live PaperIf you get a thrill when first opening a pristine notebook and the scent of a library sends happy signals to your brain, there is good news for you. In spite of the prophecies predicting the demise of paper, Kindle and the internet have not killed the material you love. New and original takes on paper debut in fashion, architecture, perfume – and the paper industry itself.CasesImpact DOCKEnergy & EcologyMobility & Third SpacesHow can we as a community hub initiate real change in this city?Changing CulturesTruer BloodThe female period is one of the last taboos and hardly ever breached in public. Now new feminist movements are finally defying menstrual stigmas. Bloggers and artists celebrate menses as a force of life while a host of new products promises relief from menstrual discomfort.New WorkLet’s Talk StartupStartup people are bearded hipsters who practice elevator pitches in their co-working space, believe their product is going to change the world and have already been made department head at age 25 thanks to flat hierarchies. They express their individuality by wearing flipflops and drinking Club-Mate … don’t they? Three entrepreneurs reveal what it’s really like in a startup environment.Visual CultureRomantic Hikers on InstagramAdvertising always reflects the zeitgeist, but photos and videos posted to social media yield much more direct insight into societal shifts—something classic advertising firms have picked up on. Simon Bieling is exploring this for us in a series of articles, starting with a look at the latest developments in outdoor outfitting.CommittedBeloved ThingWhen was the last time you touched another human being? And when was the last time you held your smartphone in your hand? In the virtual age, touch is becoming increasingly important as a way of relating to and understanding the world. In part 1 of our new series "Relationship Stories from the Post-Digital World", things are acquiring a body language of their own.NewsGunar Splanemann‘s Food TrendsIn his curated industry update, Gunar Splanemann takes a look at the new food convenience. Why fast food can strengthen communities, how meat eaters can be persuaded to go veg and what we miss out on when we choose convenience?