We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreMagazineThe STURM und DRANG magazine is a digest of the phenomena, codes and concepts creating the markets of tomorrow. ExploreTeamTake a look behind the scenes of STURM und DRANG and get to know the people who help grow your brands and markets with curiosity, enthusiasm and experience. Meet STURM und DRANGWork CultureWhere Are the Women in Startup Culture?How can it be that so few women work in startups, let alone lead them? Is this youthful and supposedly progressive and disruptive work culture shaped by patriarchal cronyism? Franziska Müller von der Ahé and Ida Tin talk about becoming entrepreneurs, balancing work with family life and why many women find it difficult to make it in the start-up scene.Sign of the TimesTender is the NightWhat does sleep smell like? Startup mattress firm muun has added a fragrance collection to its product range: "Mutabi". Stefanie Roenneke researched the product, listening carefully to the whispered pillow talk of packaging design and brand communication.Digital CulturePaper Is Dead. Long Live PaperIf you get a thrill when first opening a pristine notebook and the scent of a library sends happy signals to your brain, there is good news for you. In spite of the prophecies predicting the demise of paper, Kindle and the internet have not killed the material you love. New and original takes on paper debut in fashion, architecture, perfume – and the paper industry itself.CasesImpact DOCKEnergy & EcologyMobility & Third SpacesHow can we as a community hub initiate real change in this city?Changing CulturesTruer BloodThe female period is one of the last taboos and hardly ever breached in public. Now new feminist movements are finally defying menstrual stigmas. Bloggers and artists celebrate menses as a force of life while a host of new products promises relief from menstrual discomfort.Blinkist x SuD“Irresistible” by Adam AlterAnyone can develop an addiction given the right circumstances, and this is just what today’s environment has provided. By bringing mobile devices into nearly every aspect of our lives, we’re surrounded by addictive triggers that can lead to stress, depression and insomnia. Thankfully, in “Irresistible”, Adam Alter presents practical solutions to fight these problems. In partnership with Blinkist,Visual CultureRomantic Hikers on InstagramAdvertising always reflects the zeitgeist, but photos and videos posted to social media yield much more direct insight into societal shifts—something classic advertising firms have picked up on. Simon Bieling is exploring this for us in a series of articles, starting with a look at the latest developments in outdoor outfitting.Getty Images x SuDVisual Trend: Color SurgeColors are exploding in fashion and product photography. After the years of subdued vintage tones created by Instagram filters there is a shift towards bold primary colors inspired by pop art. Exciting new ad campaigns and editorials are embracing unconventional colors and combinations, creating rich emotions and grabbing maximum attention.NewsMaira Gerland on New Health CultureSTURM und DRANG Director Maira Gerland dedicates her “Changing Cultures” letter to new digital technologies in the healthcare market. Biowearables measure glucose levels, warn against tinnitus damage and promise to empower patients. New food startups create hyper-individualized nutrition plans based on their customers’ genetic makeup. Scientists print pulsating heart tissue and Silicon Valley billionaires are trying to defy death.