We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreMagazineThe STURM und DRANG magazine is a digest of the phenomena, codes and concepts creating the markets of tomorrow. ExploreTeamTake a look behind the scenes of STURM und DRANG and get to know the people who help grow your brands and markets with curiosity, enthusiasm and experience. Meet STURM und DRANGVisual CultureInside the ImageIn partnership with Getty Images we visualize current trends in images. “Creative In Focus”, the annual trend report by Getty Images, shows intriguing parallels to many of the cultural phenomena, social changes and future trends that we uncover in our foresight work. Today we take a closer look at the “Virtuality” trend – immersive imagery in the style of Snapchat and Instagram.Community5 Questions for Ted SelkerIn our interview series ”5 Questions for…“ we feature visionaries, thought leaders and creative minds from around the globe. Today computer scientist and expert for “considerate technology” Ted Selker takes us on a futuristic bicycle ride, discusses why Nintendo missed its chance to become the most important commercial entity in the world and hopes never to be waiting in line again.A Digital MindPaper Is Dead. Long Live PaperIf you get a thrill when first opening a pristine notebook and the scent of a library sends happy signals to your brain, there is good news for you. In spite of the prophecies predicting the demise of paper, Kindle and the internet have not killed the material you love. New and original takes on paper debut in fashion, architecture, perfume – and the paper industry itself.CasesImpact DOCKEnergy & EcologyMobility & Third SpacesHow can we as a community hub initiate real change in this city?Changing CulturesTruer BloodThe female period is one of the last taboos and hardly ever breached in public. Now new feminist movements are finally defying menstrual stigmas. Bloggers and artists celebrate menses as a force of life while a host of new products promises relief from menstrual discomfort.New WorkOffice Spaces of DesireWe think a lot about the future of work, but what about the workplace of the future? For the first issue of our series on startup culture we visited various work temples: offices, incubators, hubs and coworking spaces.Series: Sign of the TimesGendered ChatbotsIn our new semiotic series „Sign of the Times“ the spotlight is on objects. We let them tell their story and ask how they represent a new kind of culture, reflect the state of our current society and change how we behave and interact. Today semiotician Max Leefe wonders why chatbots that speak through devices like the Amazon Echo or the iPhone are so often female.CommittedBeloved ThingWhen was the last time you touched another human being? And when was the last time you held your smartphone in your hand? In the virtual age, touch is becoming increasingly important as a way of relating to and understanding the world. In part 1 of our new series "Relationship Stories from the Post-Digital World", things are acquiring a body language of their own.NewsChanging Cultures Brief 2/17What is the meaning of luxury today? In the mind of Innovation Strategist Inga Nandzik, vacation is the first thing that comes up – which is what most people probably associate with indulgence in these hectic times. Vacation and the new, unique experiences a holiday promises. Which might be a reason why today, brands, products and services are all about a new and unique customer experience.