We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.ServicesSome business challenges call for strategic shifts and disruptive innovations, others for deep insights or incremental changes. Our role is to challenge the “why” of your brand from a customer perspective. Read moreMagazineThe STURM und DRANG magazine is a digest of the phenomena, codes and concepts creating the markets of tomorrow. ExploreTeamTake a look behind the scenes of STURM und DRANG and get to know the people who help grow your brands and markets with curiosity, enthusiasm and experience. Meet STURM und DRANGWork Culture3 Theses on the Future of Work Which impact will technology have on our professional lives? Which new organizational structures are evolving? And are human desires for happiness and meaning legitimate factors in business? The CIPD London Conference on the Future of Work explored some of the big themes concerning our jobs.Sign of the TimesKnick-Knacks Intensify Home ExperienceDonuts on stilts? Archaeological artifacts? Some people might simply call them clutter. But cultural scientist Wolfgang Ullrich perceives a sign of the times in these wooden rings: objects that tell us something about of our present society. Ullrich believes that decorative objects, the usefulness or origin of which is unclear, can intensify our feel of home living.Digital CulturePaper Is Dead. Long Live PaperIf you get a thrill when first opening a pristine notebook and the scent of a library sends happy signals to your brain, there is good news for you. In spite of the prophecies predicting the demise of paper, Kindle and the internet have not killed the material you love. New and original takes on paper debut in fashion, architecture, perfume – and the paper industry itself.CasesImpact DOCKEnergy & EcologyMobility & Third SpacesHow can we as a community hub initiate real change in this city?Changing CulturesTruer BloodThe female period is one of the last taboos and hardly ever breached in public. Now new feminist movements are finally defying menstrual stigmas. Bloggers and artists celebrate menses as a force of life while a host of new products promises relief from menstrual discomfort.Blinkist x SuDBite-Size Food for ThoughtBerlin startup Blinkist offers nonfiction books condensed into little learning bits: for people who want to be informed, but don’t find enough time to read. In partnership with Blinkist we will present some of the most exciting and controversial books on digitalization, work and consumer culture. Marketing Manager Therese Sivertsson about a new learning culture and her favorite books-on-blinks.Visual CultureRomantic Hikers on InstagramAdvertising always reflects the zeitgeist, but photos and videos posted to social media yield much more direct insight into societal shifts—something classic advertising firms have picked up on. Simon Bieling is exploring this for us in a series of articles, starting with a look at the latest developments in outdoor outfitting.Getty Images x SuDVisual Trend: Color SurgeColors are exploding in fashion and product photography. After the years of subdued vintage tones created by Instagram filters there is a shift towards bold primary colors inspired by pop art. Exciting new ad campaigns and editorials are embracing unconventional colors and combinations, creating rich emotions and grabbing maximum attention.NewsMaira Gerland on New Health CultureSTURM und DRANG Director Maira Gerland dedicates her “Changing Cultures” letter to new digital technologies in the healthcare market. Biowearables measure glucose levels, warn against tinnitus damage and promise to empower patients. New food startups create hyper-individualized nutrition plans based on their customers’ genetic makeup. Scientists print pulsating heart tissue and Silicon Valley billionaires are trying to defy death.