How will my market and consumer culture be changing? What innovations and business models could ensure future relevance? How can new technologies be translated into relevant consumer offerings? Future Market Projection methods yield vivid insights into emerging consumer culture, enabling businesses to enhance the relevance of their offerings with respect to a more desirable future.
A meta-analysis of major trends and consumer longings forms the basis for projecting the ‘future mindsets’ of the greatest relevance. In a Delphi think tank, international experts from a broad array of disciplines sketch out future consumer contexts and market scenarios.
Drawing on previews into future consumer worlds, we make out strategic innovation territories and usage scenarios for new markets. Ideas for future user stories are generated and fleshed out in collaboration.
In vision concepts, we tangibly depict the consumer world of the future and new business models, rendering these experienceable. These yield prototypes for future-oriented product-service ecosystems.
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