Our clients start their innovation journeys with customer insights about their next markets. With most of them we have close and long-standing collaborative partnerships involving our entire service portfolio. Other businesses seek us out for specific stages of their journey. Whatever the form of collaboration, our aim is to spark the spirit of Human Innovation, putting people and culture at the core of business decision-making.
“The project was one of the key milestones to incorporate customer-centric, ethnographic research and co-creation methodologies in our product development process.”
“With the MindMarker method we clarified important questions that are relevant to our brand. To be able to compare findings on an intercultural level really made the difference for us.”
“The storytelling approach of STURM und DRANG made the process both organic and time efficient. The real advantage however was how this created the conditions for us to feed new communications ideas back into the process. Their approach created its own momentum.”
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