Our clients start their innovation journeys with customer insights about their next markets. With most of them we have close and long-standing collaborative partnerships involving our entire service portfolio. Other businesses seek us out for specific stages of their journey. Whatever the form of collaboration, our aim is to spark the spirit of Human Innovation, putting people and culture at the core of business decision-making.

Allianz on ethnographic research

“The project was one of the key milestones to incorporate customer-centric, ethnographic research and co-creation methodologies in our product development process.”

Susanne Haselbauer, Allianz Global Digital Factory

Audi on our tool MindMarker

“With the MindMarker method we clarified important questions that are relevant to our brand. To be able to compare findings on an intercultural level really made the difference for us.”

Andreas Meinheit, Audi Brand Strategy on brand positioning

“STURM und DRANG was a very valuable and dedicated partner in the development of our brand positioning. Their outstanding project management left nothing to be desired. Above all their keen sense of the customer perspective, their great methodological skills and their ability to boil things down made the project a full success.”

Marie-Louise Kalkman, Marketing Lead,