Next Future Culture Update: Mobility!
Strategy Day 2018
Post by STURM und DRANG
| 01. February 2018
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Judith Schmelz on Service Design Exchange
What’s the latest on cutting-edge tools and methods in service design? And what are other experienced service designers’ best practices? Innovation Strategist Judith Schmelz slipped into our clients’ shoes in Copenhagen Institute of Interaction Design’s Professional Programme. In a three-day workshop, she exchanged ideas and developed concepts and prototypes for future mobility services. “It was
Linda Ahrens Pleases Crowd with JTBD Keynote
Curious visitors flocked to our booth at this year’s Research & Results trade fair. On display in front of a white wall were a bottle of red wine, a coffee-to-go cup and a jar of sweets. Their purpose, or ‘job’ as we call it, was to attract the market research professionals to a keynote by SuD strategist Linda Ahrens. To a packed auditorium, Linda
STURM und DRANG Workshop at Research & Results Fair
Innovation Strategist Linda Ahrens presents the interdisciplinary "Jobs to be Done" approach and examines situations in which consumers try to solve a certain problem–and choose a brand, product or service that might best do that job for them. Wednesday, 25.10.2017, 16.45-17.30, Room 6, MOC, Lilienthalallee 40, 80939 München. Please join us or say hi at Booth No. 274!