
Hier steht etwas
USA
Hier steht etwas
MEXICO
Hier steht etwas
Brasil
Hier steht etwas
Brasil
OUR METHODS
What we do differently
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities.
Our strength lies in the way we combine these three cultural methods.
Applied Semiotics
What creates resonance?
Behavioral Science
What activates people?
Cultural Foresights
What comes next?
In an era of shrinking attention spans and fierce competition, the right signals matter. By decoding the prevalent and emerging messages in your category, we uncover opportunities for your brand to evolve. Our analysis of your portfolio and competitors ensures a distinct, consistent, and resonant brand perception that cuts through the noise.
We use on- and offline ethnography in real-world contexts to uncover how your customers act, what drives their decisions, and the deeper, often unspoken beliefs and motivations behind their behavior—including purchase choices.
We track cultural shifts, emerging trends, and evolving consumer desires to anticipate future opportunities. By collaborating with experts and lead users, we decode emerging consumption patterns and translate them into innovative, forward-thinking brand offerings.
OUR EXPERTS
How we work
STURMundDRANG has an international network of research partners and carries out projects in over 22 countries.
Every year, we collaborate globally with more than 500 experts & lead users in the fields of health, sustainability, leisure, future living, technology, and more.


FUTURE
EXPERTS
Navigate Cultural Change and stay ahead of the curve by tapping into our team of future experts who provide insights to help you anticipate shifts, lead into a culturally dynamic and regenerative future and empower you to innovate and adapt for success.

SEMIOTICIANS &
CULTURE EXPERTS
Elevate your brand with insights into the symbolic and cultural dimensions of communication. Decode meanings, connect more deeply with your audience and make informed, culturally relevant decisions to develop the new narratives for your brand.

LEAD CONSUMERS & SPECIAL TARGETS
Leverage the power of ethnographic research. Our services facilitate in-depth insights, helping you understand new behavioural patterns and engage with influential communities to stay at the forefront of industry trends and consumer preferences.
COLLABORATION
Our network
We are a essentially a think tank of researchers, strategists and designers. As the core of the ecosystem, our STURMundDRANG collective is constantly evolving in an exciting and organic way.
And yet the credo always remains the same: An interdisciplinary and cross-generational collaboration for an entrepreneurial co-design of a future worth living for people, society and the planet.
Managing Partner
Europa Bendig
Founded STURMundDRANG with the idea of creating more meaningful and consumerrelevant offers. With her 20+ years experience especially in the beauty and pharmaceutical industry she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation.

INGA NANDZIK
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
STEFAN BAUMANN
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
EUROPA BENDIG
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.

Lucky You Consulting
VERA KOLTERMANN


EUROPA BENDIG
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
STEFAN BAUMANN
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
INGA NANDZIK
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.

Kreatives Unternehmertum
JONAS NUSSBAUMER
MANUEL BINNINGER
