Hier steht etwas
USA
Hier steht etwas
MEXICO
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Brasil
Hier steht etwas
Brasil
OUR METHODS
What we do differently
We explore human behaviors within changing cultural contexts, applying cultural research methods such as semiotics to study shifting cultural codes, ethnography to examine human behavior and foresights to identify future opportunities.
Our strength lies in the way we combine these three cultural methods.
Applied Semiotics
What creates resonance?
Behavioral Science
What activates people?
Cultural Foresights
What comes next?
We decode and map out emerging codes and narratives around a topic, brand, or specific category in order to ultimately inspire behavior and relationships between brands and their customers.
We apply on- and offline ethnography in real-world contexts to understand underlying and implicit beliefs, motivations and goals that drive behavior (and purchase).
We observe cultural change and identify trends and emerging desires, themes and ways of thinking. Together with experts and lead users we read emerging consumption patterns play out market visions and and social utopias for innovative offers.
OUR EXPERTS
How we work
STURMundDRANG has an international network of research partners and carries out projects in over 22 countries.
Every year, we collaborate globally with more than 500 experts & lead users in the fields of health, sustainability, leisure, future living, technology, and more.
FUTURE
EXPERTS
Navigate Cultural Change and stay ahead of the curve by tapping into our team of future experts who provide insights to help you anticipate shifts, lead into a culturally dynamic and regenerative future and empower you to innovate and adapt for success.
SEMIOTICIANS &
CULTURE EXPERTS
Elevate your brand with insights into the symbolic and cultural dimensions of communication. Decode meanings, connect more deeply with your audience and make informed, culturally relevant decisions to develop the new narratives for your brand.
LEAD CONSUMERS & SPECIAL TARGETS
Leverage the power of ethnographic research. Our services facilitate in-depth insights, helping you understand new behavioural patterns and engage with influential communities to stay at the forefront of industry trends and consumer preferences.
COLLABORATION
Our network
We are a essentially a think tank of researchers, strategists and designers. As the core of the ecosystem, our STURMundDRANG collective is constantly evolving in an exciting and organic way.
And yet the credo always remains the same: An interdisciplinary and cross-generational collaboration for an entrepreneurial co-design of a future worth living for people, society and the planet.
Managing Partner
Europa Bendig
Founded STURMundDRANG with the idea of creating more meaningful and consumerrelevant offers. With her 20+ years experience especially in the beauty and pharmaceutical industry she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation.
INGA NANDZIK
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
STEFAN BAUMANN
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
EUROPA BENDIG
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
Lucky You Consulting
VERA KOLTERMANN
EUROPA BENDIG
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
STEFAN BAUMANN
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
INGA NANDZIK
Managing Partner STURMundDRANG GmbH
Europa Bendig, founded STURMundDRANG with the idea of creating more meaningful, consumer-relevant offers. With her 20+ years experience – especially in the beauty and pharmaceutical industry – she infuses companies with deep insights and foresights that create brand engagement and fuel resonating innovation. Her specialty is to support brands in creating culturally meaningful stories, codes and interactions for more sustainable relationships between people and brands.
Kreatives Unternehmertum
JONAS NUSSBAUMER
MANUEL BINNINGER