OUR PRODUCTS
Brands with a future create ...
Narratives
Find purposeful narratives that are relevant for people and society and distinct from competition.
Translate the brand & codes in a culture-appropriate way to the different markets and subcultures.
Refine and sharpen codes & message hierarchies to trigger recognition and choices up to the moment of purchase.
Engagement
Find the impact initiatives that give your brands value proposition sustainability and credibility.
Find the triggers for consumer choices, even promote behavioral change along the customer journey.
Define and refine your brand engagement & interaction culture with customers and employees.
Opportunities
Sketch future scenarios to predict risks and opportunities in a fast changing market context.
Find emergent customer needs and opportunities in and beyond the category for innovation.
Define the innovation strategy and the opportunity areas linking to your brand portfolio architecture and growth target customers.
Analyze the brand narrative based on
a) internal brand perception,
b) customer brand perception
c) expert cultural & semiotic insights.
Map the narratives of the brand and those of competitors within the category narrative landscape to define the territory for future.
We sharpen the Brand Narrative to be more relevant, compelling and meaningful for target groups and distinct from competition.
Analyze the brand narrative based on
a) semiotic expert assessment from the respective markets
b) co-creation and refinement with consumer/customer from the markets or targets we want to enter
Help customers and agencies prioritize the right route and refine visuals and tonality based on cultural nuances and semiotics from the analysed markets.
Translate the Brand & Codes in a culture-appropriate way to the different markets and subcultures
Analyze the packaging and POS materials
a) semiotic expert assessment from the respective markets
b) co-creation and refinement with consumer/customer from the markets or targets we want to enter
Help customers and agencies prioritize the right route and refine visuals and tonality based on cultural nuances and semiotics from the analysed markets.
Define the Packaging & Communication Codes to trigger choices and buying intent as well as nudging more sustainable behavior.
Cases
BRAND NARRATIVES
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coming soon
PRODUCT #1
Brand Narratives